01898cam a2200361 a 4500 0000021655 20230921135003.0 100422t20102011caum a001 0 eng 2010017528 9781412953696 (pbk. : acid-free paper) 1412953693 (pbk. : acid-free paper) : Donation (OCoLC)609305262 .b68678575 DLC DLC YDXCP UtOrBLW OSUU HF5414 .W44 2011 658.8 22 Weinreich, Nedra Kline. Hands-on social marketing : a step-by-step guide to designing change for good / Nedra Kline Weinreich. 2nd ed. Thousand Oaks : SAGE Publications, 2010, c2011. 1010 xiv, 309 p. : ill. ; 28 cm. Includes index. Social marketing basics -- Not just business as usual -- The social marketing mix -- The social marketing process -- Research in the social marketing process -- Analyzing the problem, environment, and resources -- Conducting formative research -- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design -- Developing effective messages -- Identifying appropriate channels -- Producing creative communications -- Pretesting principles -- Pretesting methods -- Using the pretesting results -- Developing an implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity -- Monitoring implementation -- Evaluation basics -- Evaluation design -- Evaluation methods -- Using feedback to improve your program. Social marketing. 120522 MARS nq101510osupfw MARS N 20230822095114.0 1401800014 4708 4708 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5414 WEI BK0042805 2023-09-21 00:00:00 c.031403 2023-09-21 BK