Assael, Henry. <br/><br/>
Consumer behavior :  a strategic approach / 
Henry Assael. 
 - Boston :  Houghton Mifflin,  c2004. 
 - xxiii, 631 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0618222154 :  $48.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing research.<br/>Consumers.