Doyle, Peter. <br/><br/>
Marketing management and strategy / 
Peter Doyle. 
 - 4th ed. 
 - Harlow :  Pearson Education,  2006. 
 - xii,446 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273693987 :  $70 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.<br/>Marketing--Management.