Barney, Jay B.

Strategic management and competitive advantage : concepts and cases / Jay B. Barney, William S. Hesterly. - 3rd ed. - Boston : Prentice Hall, c2010. - xviii, 378, [222] p. : ill. (chiefly col.) ; 27 cm.

Includes bibliographical references and indexes.

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorising), Barney/Hesterly provides an organising framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analysing cases and business situations.

9780137042876 : $75

2009023602

015-33649 bnb


Strategic planning--Case studies.
Business planning--Case studies.
Industrial management--Case studies.
Competition--Case studies.
Strategic planning--Case studies.
Business planning--Case studies.
Management--Case studies.
Competition--Case studies.

HD30.28 / .B36834 2010

658.4/012