Strategic management and competitive advantage : concepts and cases /
Jay B. Barney, William S. Hesterly.
- 3rd ed.
- Boston : Prentice Hall, c2010.
- xviii, 378, [222] p. : ill. (chiefly col.) ; 27 cm.
Includes bibliographical references and indexes.
For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorising), Barney/Hesterly provides an organising framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analysing cases and business situations.