TY  - BOOK
AU  - Venter,Peet (ed)
TI  - Strategic marketing: theory and applications for competitive advantage
SN  - 9780195987065 :
PY  - 2011///
CY  - Oxford
PB  - University Press
KW  - Marketing
KW  - Management
KW  - sears
N1  - Includes index
ER  -