Grewal, Dhruv.
Marketing /
Dhruv Grewal and Michael Levy.
- 2nd ed.
- Boston : McGraw-Hill Irwin, c2010.
- xxxv, 683 p. : ill. (chiefly col.), col. maps ; 29 cm.
Includes bibliographical references (p. 625-656) and indexes.
9780073380957 (alk. paper) 0073380954 (alk. paper)
2008053218
Marketing.
Marketing.
HF5415 / .G675 2010
658.8