TY - BOOK AU - Grewal,Dhruv AU - Levy,Michael TI - Marketing SN - 9780073380957 (alk. paper) AV - HF5415 .G675 2010 U1 - 658.8 22 PY - 2010/// CY - Boston PB - McGraw-Hill Irwin KW - Marketing KW - sears N1 - Includes bibliographical references (p. 625-656) and indexes ER -