Jobber, David. <br/><br/>
Foundations of marketing / 
by David Jobber and John Fahy. 
 - London :  McGraw-Hill,  2003. 
 - xxv, 355 p. :  ill ;  cm. 
<br/><br/> Includes appendix, glossary, notes and index. 
<br/><br/><label>ISBN: </label>9780077098667 :  $28.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.