De Chernatony, L. <br/><br/>
From brand vision to brand evaluation :  the strategic process of growing and strengthening brands / 
Leslie de Chernatony. 
 - 3rd ed. 
 - Amsterdam :  Butterworth-Heinemann,  2010. 
 - xvi, 376 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781856177733 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Trademarks.<br/>Product management.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / D46 2006 
<br/><br/><label>Dewey Class. No.: </label>658.827