Kotler, Philip. <br/><br/>
Marketing 3.0 :  from products to customers to the human spirit / 
Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. 
 - Hoboken, N.J. :  Wiley,  c2010. 
 - xv, 188 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470598825 (hbk.) :  US$40 0470598824 (hbk.) 
<br/><br/><label>Nat. Bib. No.: </label>GBB011772  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K68 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8