de Mooij, Marieke. <br/><br/>
Global marketing and advertising :  understandung cultural paradoxes / 
by Marieke de Mooij. 
 - 3rd ed. 
 - London :  Sage,  2010. 
 - xvii, 322  p. :  ill ;    cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781412970419 :  $99.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing.