Marketing theory :  a student text / 
edited by Michael J. Baker and Michael Saren. 
 - 2nd  ed. 
 - London :  Sage,  2010. 
 - xvii, 428  p. :  ill ;  cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9781849204668 :  $67.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Philosophy.<br/>Marketing--HIstory.<br/>Marketing--HIstory.