TY  - BOOK
AU  - Baker,Maichael J.
AU  - Saren Michael
TI  - Marketing theory: a student text 
SN  - 9781849204668 :
PY  - 2010///
CY  - London
PB  - Sage
KW  - Marketing Philosophy
KW  - Marketing
KW  - HIstory
KW  - sears
N1  - Includes index
ER  -