Entrepreneurship /
Robert D. Hisrich, Michael P. Peters.
- african ed.
- Boston : McGraw-Hill/Irwin, c2002.
- xix, 663 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
This text is designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles.