Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied approach / 
by Naresh K Malhotra. and David F. Birks. 
 - 3rd ed. 
 - London :  Pearson,  c.2006. 
 - xxi, 835p. :  ill ;  cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780273706892 :  $40.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Research.<br/>Research.