TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - David F,Birks
TI  - Marketing research: an applied approach 
SN  - 9780273706892 :
PY  - 2006///
CY  - London
PB  - Pearson
KW  - Research
KW  - sears
N1  - Includes index
ER  -