Malhotra Naresh K., Birks  David F., Wills Peter. <br/><br/>
Marketing reseach :  an applied approach / 
by Naresh K. Malhotra, David F. Birks and Peter Wills. 
 - 4th  ed. 
 - Harlow :  Pearson,  2012. 
 - xxiii,1037p. :  ill ;  cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780273725855 :  $40.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Research.<br/>Research.