TY  - BOOK
AU  - Malhotra Naresh K.,Birks  David F.,Wills Peter
AU  - Birks,David F.
AU  - Wills,Peter
TI  - Marketing reseach: an applied approach 
SN  - 9780273725855 :
PY  - 2012///
CY  - Harlow
PB  - Pearson
KW  - Research
KW  - sears
N1  - Includes index
ER  -