The SAGE handbook of marketing theory / Marketing theory edited by Pauline Maclaran ... [et al.]. - Los Angeles ; London : Sage, 2009. - xviii, 523 p. : ill. ; 26 cm.

Includes bibliographical references and index.

9781847875051 (hbk.) : US$150.00 184787505X (hbk.)

GBA991466 bnb


Marketing--Philosophy.
Marketing--Philosophy.

HF5415 / .S24 2009

658.8001