Hollensen, Svend. <br/><br/>
Global marketing :  a decision- oriented approach / 
by Svend Hollensen. 
 - 5th ed. 
 - Harlow :  Pearson,  2011. 
 - xliv, 756 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273726227 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.