Looy, Bart Van [ed...etal]
Services management : an intergrated approach /
edited by Bart Van Looy [etal].
- 2nd ed.
- London : Prentice Hall, 2003.
- xxvi, 527 p. : ill ; cm.
Includes index.
9780273673538 : $45.00
Marketing--Management.
Marketing--Management.