TY  - ADVS
AU  - Hogg,Gillian
TI  - Consumer behaviour
T2  - Principles of marketing : guidelines for effective practice
PY  - 2012///
CY  - London
PB  - Henry Stewart Talks
KW  - Consumer behavior
KW  - Consumer satisfaction
KW  - Consumers' preferences
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Changing nature of the consumer -- The modern consumer -- What a product is -- Consumer value -- Segmentation -- Value and values -- Understanding consumers -- Confectionary example -- Consumer decision making -- Types of consumer decision -- Situation influences -- Problem recognition -- Information searches -- Influences on searches -- Evaluation of alternatives -- Decision rules -- Brand vs. price -- Perceived risk -- Types of risk -- Reaction to risk -- Risk reduction -- Influences on purchase -- Post purchase; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST139.3332&c=250
UR  - http://hstalks.com/lib.php?t=HST139&c=250
ER  -