Middleton, Victor T. C. <br/><br/>
Marketing in travel and tourism. 

 - 3rd ed. 
 - Oxford :  Butterworth Heinemann,  2001. 
 - xxi, 475p. 
<br/><br/> Includes bibliography. 
<br/><br/><label>ISBN: </label>0750644710 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism Trade--Marketing.