New food product development : from concept to marketplace /
Gordon W. Fuller.
- 3rd ed.
- Boca Raton, FL : CRC Press, c2011.
- xix, 487 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781439818640 : $197.97
2011006893
Food--Marketing. Food--Research. New products--Marketing. Product management. Food industry and trade--Technological innovations.