Fuller, Gordon W.

New food product development : from concept to marketplace / Gordon W. Fuller. - 3rd ed. - Boca Raton, FL : CRC Press, c2011. - xix, 487 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9781439818640 : $197.97

2011006893


Food--Marketing.
Food--Research.
New products--Marketing.
Product management.
Food industry and trade--Technological innovations.

HD9000.5 / .F86 2011