TY  - BOOK
AU  - Baran,Roger J.
AU  - Galka,Robert J.
AU  - Strunk,Daniel P.
TI  - Customer relationship management
SN  - 8131505189 :
PY  - 2008///
CY  - Andover
PB  - Cengage Learning
KW  - Customer relationship
N1  - Includes index
ER  -