McDonald, Colin. <br/><br/>
How advertising works :  a review of current thinking / 
Colin McDonald. 
 - ed. 
 - Oxfordshire :  NTC Publications,  1992. 
 - 155 p. ;  cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>1870562429 :  $25.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising.