Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, implementation, and control / 
by Phillip Kotler. 
 - 9th. 
 - New Jersey :  Prentice-Hall,  1997. 
 - vii, 789p. :  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0132613638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.