TY  - BOOK
AU  - Bowersox,Donald J.
AU  - Cooper,Bixby M.
TI  - Strategic marketing channel management
T2  - (Management Series)`
SN  - 0071129162
PY  - 1992///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing channels
KW  - Marketing
KW  - Management
KW  - sears
N1  - Includes index
ER  -