Kotler, Philip. <br/><br/>
Marketing 3.0 :  from products to customers to the human spirit / 
Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. 
 - Hoboken, N.J. :  Wiley,  c2010. 
 - xv, 188 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Front Matter -- Trends. Welcome to Marketing 3.0 -- Future Model for Marketing 3.0 -- Strategy. Marketing the Mission to the Consumers -- Marketing the Values to the Employees -- Marketing the Values to the Channel Partners -- Marketing the Vision to the Shareholders -- Application. Delivering Socio-Cultural Transformation -- Creating Emerging Market Entrepreneurs -- Striving for Environmental Sustainability -- Putting It All Together -- Index. 
<br/><br/><label>ISBN: </label>9780470598825 :  US$50 
<br/><br/><label>Standard No.: </label>9786612687501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K68 2010