01811cam a22003611a 4500 0000023194 20230921135040.0 m d cr cn||||||||| 111213s2010 njum ob w001 0 eng d 9780470598825 : US$50 9786612687501 HF5415 .K68 2010 Kotler, Philip. Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. Hoboken, N.J. : Wiley, c2010. xv, 188 p. : ill. Includes bibliographical references and index. Front Matter -- Trends. Welcome to Marketing 3.0 -- Future Model for Marketing 3.0 -- Strategy. Marketing the Mission to the Consumers -- Marketing the Values to the Employees -- Marketing the Values to the Channel Partners -- Marketing the Vision to the Shareholders -- Application. Delivering Socio-Cultural Transformation -- Creating Emerging Market Entrepreneurs -- Striving for Environmental Sustainability -- Putting It All Together -- Index. Marketing. Kartajaya, Hermawan, 1947-. Setiawan, Iwan. Wiley InterScience (Online service) Print version: Kotler, Philip. Marketing 3.0. Hoboken, N.J. : Wiley, c2010 9780470598825 (DLC) 2010481994 (OCoLC)503640358. 130514 N 20230822095114.0 1401800014 1430738153 5236 5236 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5415 KOT BK00455370 2023-09-21 00:00:00 c.034974 2023-09-21 BK 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5415 KOT BK00455373 2023-09-21 00:00:00 c.035049 2023-09-21 BK 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5415 KOT BK00455379 2023-09-21 00:00:00 c.034973 2023-09-21 BK 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5415 KOT BK00458653 2023-09-21 00:00:00 c.035051 2023-09-21 BK 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5415 KOT BK00455376 2023-09-21 00:00:00 c.035050 2023-09-21 BK