from products to customers to the human spirit Kotler, Philip. creator Kartajaya, Hermawan 1947- Setiawan, Iwan. Wiley InterScience (Online service) text bibliography nju Hoboken, N.J Wiley c2010 2010 monographic eng xv, 188 p. : ill. Front Matter -- Trends. Welcome to Marketing 3.0 -- Future Model for Marketing 3.0 -- Strategy. Marketing the Mission to the Consumers -- Marketing the Values to the Employees -- Marketing the Values to the Channel Partners -- Marketing the Vision to the Shareholders -- Application. Delivering Socio-Cultural Transformation -- Creating Emerging Market Entrepreneurs -- Striving for Environmental Sustainability -- Putting It All Together -- Index. Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. Includes bibliographical references and index. Marketing HF5415 .K68 2010 Kotler, Philip. Hoboken, N.J. : Wiley, c2010 (DLC) 2010481994 (OCoLC)503640358. 9780470598825 : 111213 20230921135040.0 0000023194