TY  - BOOK
AU  - Kotler,Philip
AU  - Kartajaya,Hermawan
AU  - Setiawan,Iwan
ED  - Wiley InterScience (Online service)
TI  - Marketing 3.0: from products to customers to the human spirit 
SN  - 9780470598825 :
AV  - HF5415 .K68 2010
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing
N1  - Includes bibliographical references and index; Front Matter -- Trends. Welcome to Marketing 3.0 -- Future Model for Marketing 3.0 -- Strategy. Marketing the Mission to the Consumers -- Marketing the Values to the Employees -- Marketing the Values to the Channel Partners -- Marketing the Vision to the Shareholders -- Application. Delivering Socio-Cultural Transformation -- Creating Emerging Market Entrepreneurs -- Striving for Environmental Sustainability -- Putting It All Together -- Index
ER  -