Facebook marketing : leveraging facebook's features for your marketing campaigns /
Brian Carter, Justin Levy.
- 3rd ed.
- Indianapolis : Que Publishing, c2012.
- x, 222 p. : ill. (some col.) ; 23 cm.
Includes index.
From dorm room to board room : the growth of social networks -- Getting started. Getting around Facebook : the basics ; Addressing privacy concerns ; Establishing a corporate presence 00 Intermediate marketing skills. Facebook advertising : how and why you should be using it ; Facebook page analytics : tracing your success ; Using Facebook to develop communities -- Getting the most out of advanced Facebook features. The power of local : Facebook places and deals ; Socialize your website with Facebook Connect and social plugins ; Facebook credits : social currency and your business -- Role models and predictions. Best in class Facebook pages ; What's next for Facebook.
"The easy, step-by-step guide to Facebook marketing--100% updated for Facebook's newest features & best practices"--P. [4] of cover.
9780789741134 (pbk.) : $35.00
2011276640
Facebook (Electronic resource)
Internet marketing. Internet advertising. Social media--Computer network resources. Internet marketing.