TY - BOOK AU - Carter,Brian AU - Levy,Justin R. TI - Facebook marketing: leveraging facebook's features for your marketing campaigns SN - 9780789741134 (pbk.) : AV - HF5415.1265 .C366 2012 U1 - 658.872 22 PY - 2012/// CY - Indianapolis PB - Que Publishing KW - Facebook (Electronic resource) KW - Internet marketing KW - Internet advertising KW - Social media KW - Computer network resources KW - sears N1 - Includes index; From dorm room to board room : the growth of social networks -- Getting started. Getting around Facebook : the basics ; Addressing privacy concerns ; Establishing a corporate presence 00 Intermediate marketing skills. Facebook advertising : how and why you should be using it ; Facebook page analytics : tracing your success ; Using Facebook to develop communities -- Getting the most out of advanced Facebook features. The power of local : Facebook places and deals ; Socialize your website with Facebook Connect and social plugins ; Facebook credits : social currency and your business -- Role models and predictions. Best in class Facebook pages ; What's next for Facebook N2 - "The easy, step-by-step guide to Facebook marketing--100% updated for Facebook's newest features & best practices"--P. [4] of cover ER -