Ries, Al. <br/><br/>
Marketing warfare / 
by Al Ries and Jack Trout. 
 - New York :  McGraw-Hill,  c1986. 
 - viii, 216 p., [2] leaves of plates :  ill. ;  21 cm. 
<br/><br/> Includes index. 
<br/><br/> "How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle. 
<br/><br/><label>ISBN: </label>007052730X :  US$15.00 0070527261 ((pbk)) 
<br/><br/><label>LCCN: </label>85014957 
<br/><br/><label>Nat. Bib. No.: </label>GB86-14584 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Competition.<br/>Marketing.<br/>Competition.
<br/><br/><label>LC Class. No.: </label>HF5415  / .R544 1986