01112cam a2200301 a 4500 0000023284 20230921135042.0 850614e198600 nyumf a001 0 eng 85014957 GB86-14584 13792664 38505813 692254296 007052730X : US$15.00 0070527261 ((pbk)) HF5415 .R544 1986 Ries, Al. Marketing warfare / by Al Ries and Jack Trout. New York : McGraw-Hill, c1986. viii, 216 p., [2] leaves of plates : ill. ; 21 cm. Includes index. "How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle. Marketing. Competition. Marketing. sears Competition. sears Trout, Jack. 20230822095114.0 5267 5267 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5415 RIE BK00459024 2023-09-21 00:00:00 c.034912 2023-09-21 BK