TY  - BOOK
AU  - Ries,Al
AU  - Trout,Jack
TI  - Marketing warfare
SN  - 007052730X :
AV  - HF5415 .R544 1986
PY  - 1986///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Competition
KW  - sears
N1  - Includes index
N2  - "How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle
ER  -