TY  - BOOK
AU  - Poswo,Priscillah
ED  - Chinhoyi University of Technology.
TI  - An analysis of the role of brand management strategies on organizational competitiveness in the medical aid indusrtry: a case of First Mutual Medical Savings Fund 
PY  - 2012///
KW  - Management strategies
N1  - Dissertation (Msc)--Chinhoyi University of Technology, 2012; Includes bibliographical references (p.95-102) and abstracts
ER  -