Kumar, Alok. <br/><br/>
Customer relationship management :  concepts and application / 
by Alok Kumar, Chhabi Sinha and Rakesh Sharma. 
 - ed. 
 - New Delhi :  Biztantra,  2007. 
 - xviii, 350 p. :  ill. ;  cm. 
<br/><br/><label>ISBN: </label>9788177226225 :  US$28.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer management.