TY  - BOOK
AU  - Kumar,Alok
AU  - Sinha,Chhabi
AU  - Sharma,Rakesh
TI  - Customer relationship management: concepts and application 
SN  - 9788177226225 :
PY  - 2007///
CY  - New Delhi
PB  - Biztantra
KW  - Customer management
ER  -