Arikan, Akin,  1969-. <br/><br/>
Multichannel marketing :  metrics and methods for on and offline success / 
by Akin Arikan. 
 - Indianapolis, Ind. :  Wiley Pub.,  c2008. 
 - xxiv, 288 p. :  ill. ;  24 cm. 
 - Sybex serious skills .
<br/><br/> Includes index. 
<br/><br/>With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value. 
<br/><br/><label>ISBN: </label>9780470239599 :  $20.00 
<br/><br/><label>LCCN: </label>2008008356 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Multilevel marketing.<br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .A75 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/72