McDaniel, Carl. <br/><br/>
Introduction to marketing / 
Carl Mcdaniel, Charles W. Lamb and Joseph F. Hair. 
 - 8th  ed. 
 - Southbank :  Thomson/South-Western,  2006. 
 - xxv,736  p. :  ill ;  cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780324323801  $35.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.