TY  - BOOK
AU  - McDaniel,Carl
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
TI  - Introduction to marketing
SN  - 9780324323801
PY  - 2006///
CY  - Southbank
PB  - Thomson/South-Western
KW  - Marketing
KW  - sears
N1  - Includes index
ER  -