Kotler, Phillip. <br/><br/>
Principles of marketing. 

 - 9th. 
 - New Dehli :  Prentice- Hall,  2002. 
 - xxxi, 782p. :  ill. + cd rom. 
<br/><br/> Includes index Ask for cd - rom from the reference desk. 
<br/><br/><label>ISBN: </label>8120318390 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / KOT