TY  - BOOK
AU  - Kotler,Phillip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 8120318390
AV  - HF5415 KOT
PY  - 2002///
CY  - New Dehli
PB  - Prentice- Hall
KW  - Marketing
KW  - sears
N1  - Includes index Ask for cd - rom from the reference desk
ER  -