03286cam a2200421 a 4500 0000024247 20230921135102.0 100917e201100 njumk b a001 0 eng 2010039904 015663870 Uk 9780470888506 (pbk.) 0470888504 (pbk.) c=Program for Cooperative Cataloging n-us--- OSUU KF2980 .P65 2011 346.7304/8 22 Poltorak, Alexander (Alexander I.) Essentials of intellectual property : law, economics, and strategy / Alexander I. Poltorak, Paul J. Lerner. 2nd ed. Hoboken, N.J. : Wiley, c2011. xxviii, 292 p. : ill., forms ; 23 cm. Essentials series Includes bibliographical references (p. 286-287) and index. The big three : patents, trademarks, and copyrights -- The supporting players : other types of IP : trade secrets and know-how, mask works, and noncompetition and nondisclosure agreements -- Protecting the fruits of your research and development -- Know what you have (IP audit) and what the other guy has (competitive intelligence) -- What is it worth? Putting a value on intellectual property -- Make more money by sharing (licensing) -- Corporate officers and directors beware : you can be liable for mismanaging intellectual property -- Enforcing your rights -- The fundamental things apply, as time goes by : intellectual property in cyberspace -- The patent portfolio and its effect on stock price -- How the courts have changed the patent law -- Patent reform. "The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and caselaw in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities. "-- Provided by publisher. Intellectual property United States. Intellectual property United States. sears Lerner, Paul (Paul J.) Essentials series. Table of contents only http://catdir.loc.gov/catdir/toc/fy12pdf01/2010039904.html Cover image http://catalogimages.wiley.com/images/db/jimages/9780470888506.jpg 140612 kwx N 20230822095114.0 5575 5575 0 0 0 0 cutlib cutlib 2023-09-21 0 KF 2980 POL BK00461638 2023-09-21 00:00:00 c.036924 2023-09-21 BK