law, economics, and strategy Poltorak, Alexander (Alexander I.) creator Lerner, Paul (Paul J.) text bibliography nju Hoboken, N.J Wiley c2011 2011 2nd ed. monographic eng

print

xxviii, 292 p. : ill., forms ; 23 cm. "The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and caselaw in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities. "-- The big three : patents, trademarks, and copyrights -- The supporting players : other types of IP : trade secrets and know-how, mask works, and noncompetition and nondisclosure agreements -- Protecting the fruits of your research and development -- Know what you have (IP audit) and what the other guy has (competitive intelligence) -- What is it worth? Putting a value on intellectual property -- Make more money by sharing (licensing) -- Corporate officers and directors beware : you can be liable for mismanaging intellectual property -- Enforcing your rights -- The fundamental things apply, as time goes by : intellectual property in cyberspace -- The patent portfolio and its effect on stock price -- How the courts have changed the patent law -- Patent reform. Alexander I. Poltorak, Paul J. Lerner. Includes bibliographical references (p. 286-287) and index. n-us--- Intellectual property United States Intellectual property United States KF2980 .P65 2011 346.7304/8 9780470888506 (pbk.) 0470888504 (pbk.) 2010039904 http://catdir.loc.gov/catdir/toc/fy12pdf01/2010039904.html http://catalogimages.wiley.com/images/db/jimages/9780470888506.jpg http://catdir.loc.gov/catdir/toc/fy12pdf01/2010039904.html http://catalogimages.wiley.com/images/db/jimages/9780470888506.jpg 100917 20230921135102.0 0000024247