Mamina, Rejoice J. Tobias. <br/><br/>
An examination of the effect of actual marketing mix strategies on brand perception and brand equity :  a case of colgate palmolive / 
Rejoice J. Tobias-Mamina. 
 - ed. 
 -  2010. 
 - xii, 107 p. :  ill. ;    cm. 
<br/><br/>Dissertation (Msc.)--Chinhoyi University of Technology, 2010. 
<br/><br/>Includes bibliographical references and abstract. 
<br/><br/><label>ISBN: </label> $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Brand equity.