TY  - BOOK
AU  - Mamina,Rejoice J.Tobias
ED  - Chinhoyi University of Technology.
TI  - An examination of the effect of actual marketing mix strategies on brand perception and brand equity: a case of colgate palmolive 
PY  - 2010///
KW  - Marketing
KW  - Brand equity
N1  - Dissertation (Msc.)--Chinhoyi University of Technology, 2010; Includes bibliographical references and abstract
ER  -