Cutlip, Scott M. <br/><br/>
Effective public relations / 
Scott M. Cutlip, Allen H. Center and Glen M. Broom. 
 - 7th ed. 
 - New Jersey :  Prentice Hall,  1994. 
 - xvi, 560 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0132455234 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations.